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The Importance of Testing Part #1
We at Jericho subscribe to many different emails to stay in the loop with design and content and keep an eye on things. And lately we have received a few emails that have come into our inboxes that...
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Great deal… or not…
Today we have received a lovely email from Anytime Fitness with a great deal. However we couldn’t really identify said deal from their email… Some of our staff go to this gym and they are great, and...
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A/B Split Testing Basics
You’ve spent all that time planning customer segments and creating targeted content for them – so it makes sense to test, to ensure you’re hitting the mark. And the best way to do that is with an A/B...
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How you can control your deliverability and reputation
You know when you move out of home and suddenly the washing piles up and the dishes don’t get done and the rubbish hasn’t gone out in a while? And you wonder how it got done before? When you live at...
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What to do when you forget your subscribers name
Uh oh, you just sent an email out with Hi {Name} as the salutation. Or even worse the names were there but they didn’t match up and Sally got an email that said ‘Hi Bob’. This is one of the most common...
View ArticleTesting your Emails – The Only Checklist You Need
I came across this great article while I was researching email testing techniques. It’s from Clickz and it’s called 6 email tests to try. They suggest that you test the From line, the Subject line,...
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